A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_URI::$config is deprecated

Filename: core/URI.php

Line Number: 101

Backtrace:

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Router::$uri is deprecated

Filename: core/Router.php

Line Number: 127

Backtrace:

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$benchmark is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$hooks is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$config is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$log is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$utf8 is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$uri is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$exceptions is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$router is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$output is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$security is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$input is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$lang is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$load is deprecated

Filename: core/Controller.php

Line Number: 78

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$db is deprecated

Filename: core/Loader.php

Line Number: 396

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated

Filename: database/DB_driver.php

Line Number: 371

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$pagination is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 132

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 290

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 164

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 233

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 313

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_files_driver.php

Line Number: 354

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 282

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 289

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 304

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 314

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 315

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 316

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 317

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 375

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 110

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_start(): Session cannot be started after headers have already been sent

Filename: Session/Session.php

Line Number: 143

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$session is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$Extradetails is deprecated

Filename: core/Loader.php

Line Number: 358

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$Login is deprecated

Filename: core/Loader.php

Line Number: 358

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$Common_model is deprecated

Filename: core/Loader.php

Line Number: 358

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 17
Function: model

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Product_detail::$cart is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 18
Function: library

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 24

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 24
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 25

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 25
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 26

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 26
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 27

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 27
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 28

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 28
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 29

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 29
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 30

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 30
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: Trying to access array offset on null

Filename: controllers/Product_detail.php

Line Number: 31

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 31
Function: _error_handler

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$benchmark is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$hooks is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$config is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$log is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$utf8 is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$uri is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$exceptions is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$router is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$output is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$security is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$input is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$lang is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$load is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view

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Product Detail | IIFM
Marketing Strategy At Jungle Lodges And Resorts Limited



Marketing Strategy At Jungle Lodges And Resorts Limited Case Study

Marketing Strategy At Jungle Lodges And Resorts Limited

Author:- Dr. Manmohan Yadav

Jungle Lodges and Resorts Ltd was established in 1980 as a joint venture between the Karnataka Tourism Development Corporation (KTTDC), the State Forest Department, and Tiger Tops India with the vision of tapping the vast potential of eco-tourism, wildlife tourism, and adventure tourism within the state of Karnataka. Later in 1987, Tiger Tops withdrew their participation completely by selling their entire stake to the Government of Karnataka. However, the withdrawal of Tiger Tops did not deter JLR management in its pursuit to become a formidable name in ecotourism industry in the country. It became profitable in the year 1990-91. The Kabini River Lodge, a flagship resort of JLR, was ranked among the top five wildlife resorts in the world by the Tatler's Travel Guide (1995). Jungle Lodges and Resorts Ltd was recognized as “The Best Ecotourism Organization" by the Ministry of Tourism, Govt. of India (1997-98) and was awarded for its Best Eco-tourism Practices (2008) by CNBC AWAAZ. JLR is considered as a pioneer in ecotourism in the country with largest chain of resorts offering ecotourism experience to both foreign and Indian tourists. It has developed considerable expertise in building and managing lodges, and resorts over the last three and half decades.


Learning Objective

After incurring losses in the initial years of operations, JLR achieved high growth and profitability from 1994 onwards. Jungle Lodges & Resorts achieved an average occupancy rate of 66%, total revenue of Rs. 260 million, and profits of Rs. 58 million in the financial year 2008-09. But the occupancy rate dropped to 43 % by 2013-14 with corresponding revenue of Rs 452 million and net profit of Rs 43 million, registering negative CAGR of 5% in profitability during the five year period. Further, while the tourism industry in general in Karnataka grew at 64



Details

Pub Date: February 2, 2021
Discipline: Forestry
Subjects: Marketing Strategy at Jungle Lodges and Resorts Limited
Source: To get this case please email to elc@iifm.ac.in
Product #: CS-02-MKT-20-PDF
Industry: Marketing
Geography: Bangalore
Length: 17 page(s)
Teaching Note: No