A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$pagination is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 290
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 164
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 233
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 313
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 354
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$Extradetails is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$Login is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 16
Function: __construct
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$Common_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 17
Function: model
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Product_detail::$cart is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 18
Function: library
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 24
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 24
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 25
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 25
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 26
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 26
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 27
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 27
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 28
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 28
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 29
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 29
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 30
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 30
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Trying to access array offset on null
Filename: controllers/Product_detail.php
Line Number: 31
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 31
Function: _error_handler
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
File: /var/www/q4group/iifm/iifm_case/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /var/www/q4group/iifm/iifm_case/application/controllers/Product_detail.php
Line: 40
Function: view
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Product Detail | IIFM
Case Study
Marketing Strategy At Jungle Lodges And Resorts Limited
Author:- Dr. Manmohan Yadav
Jungle Lodges and Resorts Ltd was established in 1980 as a joint venture between the Karnataka Tourism Development Corporation (KTTDC), the State Forest Department, and Tiger Tops India with the vision of tapping the vast potential of eco-tourism, wildlife tourism, and adventure tourism within the state of Karnataka. Later in 1987, Tiger Tops withdrew their participation completely by selling their entire stake to the Government of Karnataka. However, the withdrawal of Tiger Tops did not deter JLR management in its pursuit to become a formidable name in ecotourism industry in the country. It became profitable in the year 1990-91. The Kabini River Lodge, a flagship resort of JLR, was ranked among the top five wildlife resorts in the world by the Tatler's Travel Guide (1995). Jungle Lodges and Resorts Ltd was recognized as “The Best Ecotourism Organization" by the Ministry of Tourism, Govt. of India (1997-98) and was awarded for its Best Eco-tourism Practices (2008) by CNBC AWAAZ. JLR is considered as a pioneer in ecotourism in the country with largest chain of resorts offering ecotourism experience to both foreign and Indian tourists. It has developed considerable expertise in building and managing lodges, and resorts over the last three and half decades.
Learning Objective
After incurring losses in the initial years of operations, JLR achieved high growth and profitability from 1994 onwards. Jungle Lodges & Resorts achieved an average occupancy rate of 66%, total revenue of Rs. 260 million, and profits of Rs. 58 million in the financial year 2008-09. But the occupancy rate dropped to 43 % by 2013-14 with corresponding revenue of Rs 452 million and net profit of Rs 43 million, registering negative CAGR of 5% in profitability during the five year period. Further, while the tourism industry in general in Karnataka grew at 64
Details
Pub Date:
February 2, 2021
Discipline:
Forestry
Subjects:
Marketing Strategy at Jungle Lodges and Resorts Limited
Source:
To get this case please email to elc@iifm.ac.in
Product #:
CS-02-MKT-20-PDF
Industry:
Marketing
Geography:
Bangalore
Length:
17 page(s)
Teaching Note:
No